Top 10 Estate Agents
Software UK
When choosing your estate agent software, evaluating which features are most important for your specific needs is essential. While some features may be more critical to you now, you should look for software enabling you to grow and grow with your business. Use the comparison table below to explore all the features of each software.
Comparison tableHistory of CRMsYour Comprehensive Guide to the Top Estate Agents' Software in the UK
Whether you're a Small Independant Estate Agent just starting out or a Multi-branch Estate Agent looking to upgrade your software, this guide will provide valuable information to help you make an informed decision. We've covered everything from basic CRM functionality to social media, marketing automation and lead generation. So, without further ado, please refer to the table below to compare the features of the Top CRM Software for Real Estate Agents currently available to UK Estate and Letting agents.
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See Lifesycle
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Lifesycle is the world's-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform. Lifesycle allows you to manage your everyday tasks as an Estate Agent while delivering ongoing communication, gathering automatic feedback, and identifying where the best opportunities for new business are likely to be.
Sleek v2.0 public release is here
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What has changed in our latest release?
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All new features available for all public channel users
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Coding collaboration with over 200 users at once
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A Brief History of Estate Agent CRM Software
The history of CRM software dates back to the late 20th century, with the first CRM built around contact management to help businesses keep track of customer interactions.
In the late 1990s and early 2000s, many estate agencies began adopting CRM software to improve their sales processes and gain a competitive edge in the market; however, it wasn't until the last decade, with the rise of cloud-based technologies and basic marketing functionality, that CRM systems became more critical, user-friendly and accessible resulting in many of the legacy systems falling by the wayside and the rise of new CRM providers and PropTech companies with promises of greater rewards, more accessibility and even more advanced features, that we are once again stuck in a problem deciding which one is best for our businesses, and the future.
Marketing Automation For Estate and Letting Agents
In the last decade, marketing automation software has become increasingly sophisticated, with the addition of features such as lead scoring, website visitor tracking, and social media integration. These features have allowed estate agencies to effectively target their marketing efforts and improve their return on investment.
The Problem for Estate Agents
Today, many estate agents find themselves with siloed departments, software and an array of integrations, Apps and APIs bridging the divide to track leads, follow up with potential buyers and sellers, and manage sales pipelines, leaving many feeling unorganised and unresponsive in a market where timely responses and accessibility lead decision making.
While integrations help us manage this process more efficiently, there are many downfalls to consider, like the complexity of managing these systems, the risk of data loss (the new gold), and the limited flexibility and costs associated with multiple systems.
The Birth of Estate Agent Software
The term 'Estate Agent Software' refers to a CRM tailored to the property industry (Real Estate Agency Software) and, in most cases, combining features traditionally found separately, such as property insights, lead generation and, for the more state-of-the-art, marketing automation. Estate Agent Software enables estate agents to not only effectively manage their contacts, workflow, and administrative activities through a single cloud-based system but, in some cases, allows you to organise and manage leads, automate follow-up tasks, track properties and leads' progress, provide detailed reporting and analytics on new listings, and build stronger relationships with potential clients - increasing your chances of closing a sale.
In addition to these, the more advanced estate agent software providers harness the power of AI (Artificial Intelligence) and ML (Machine Learning) to provide more advanced analytics, personalised communication, user journeys, improved data management, and advanced automation of routine tasks to help estate agents make more informed decisions, and enhancing customer engagement and increased productivity.
The Benefits of Marketing Automation, Artificial Intelligence and Machine Learning in your Estate Agent Software
The correct estate agent software will save you time, increase productivity, and improve conversions, lead generation and the effectiveness of your efforts, thus leading to improved customer experience and engagement and better decision-making.
Streamline and Automate
Streamline workflows and automate routine tasks such as sending follow-up emails and scheduling social media posts.
Track Leads
Track leads throughout the sales process and send targeted and personalised communications to move them through the funnel.
Targeted Communications
Automate and target communications more effectively, improving your return on investment from your marketing efforts. This includes lead scoring and qualification.
Predict Customer Behaviours
Analyse data and predict your customer behaviours, such as which customers are most likely to purchase and which leads are most likely to convert.
Personalised Communications
Create personalised communication with customers, such as email campaigns, targeted social media posts, and ads.
Data Management and Segmentation
Improved data management by identifying patterns and trends in customer data, suggesting how to enhance data quality, and segmenting customers more effectively based on their behaviour and preferences.
Lifesycle FAQs
Below are some of the most commonly asked questions we receive from our clients. If you have any other questions, please don't hesitate to contact us.
Lifesycle is the only solution available to Estate Agents that combines traditional Estate Agency CRM and Marketing software in one platform. Developed by Iceberg Digital, Lifesycle is an innovative technology platform designed to help estate and letting agents streamline their operations, increase productivity, and drive growth.
Lifesycle seamlessly integrates marketing and CRM functions to create a unified customer experience platform. It all begins with top-of-the-funnel activities like content sharing on social media, which with Lifesycle will allow you to attract and track potential leads. As individuals engage with your content, they progress down the sales funnel, allowing you to collect valuable information about them. Once in the Lifesycle system, you can communicate with them regularly, understand their activity levels, and identify the most promising leads. This integrated approach ensures that potential customers smoothly transition from being aware of your business to becoming active, engaged prospects within your CRM. By using Lifesycle, you can save time, reduce manual processes, and focus on what matters most - growing your business.
Absolutely! Lifesycle is designed to be scalable, so it can grow with your business. Whether you are a small, independent agency or a large, multi-office enterprise, Lifesycle can help you achieve your business goals.
Integrating CRM and Marketing streamlines the customer journey, allowing for targeted, personalised engagement. It enhances lead management, enables data-driven decision-making, reduces costs, and provides measurable results. This approach empowers estate agents to optimise their operations, build stronger client relationships, and drive business growth.
Yes! Lifesycle is designed with the user in mind, and our platform is intuitive and easy to navigate. We also provide training, support and coaching to ensure that you get the most out of our platform.
It's easy! Simply book a demo with one of our experts, and we'll walk you through our platform and answer any questions you may have.
We asked Abigail Grey, Director of Grey & Co, if, now that she has used Lifesycle as their main CRM, could she imagine working in any Estate Agency without it and how would SHE sell it to agents not currently using from her own experience?
After attaining huge success in both independent and corporate estate agencies for 17 years, Matt opened his own agency Giggs and Company in May 2012, and became number one within four months, a position which has been retained ever since. Matt is now a speaker, trainer & Mentor to some of the best Estate Agents in the UK.
David Long has been an agent for over 20 years for both corporate and independent agents. Having moved their CRM to Lifesycle, the only Estate Agency software to combine traditional Estate Agency software with a full on marketing system, we asked him how he has found the support side of things with Iceberg Digital compared to all of the other softwares and companies he has dealt with previously.
Jack Shukie, of the award winning estate agency Think Estate Agents, gives his thoughts on how Lifesycle, a platform that combines both traditional CRM functions and marketing, is helping them to become less reliant on the portals and giving their brand back the power over the marketing.
What are estate agents saying about Lifesycle?
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The Rise of Social Media in Estate Agency
With the rise of social media in the mid-2000s and platforms like Facebook, YouTube, Instagram and Twitter revolutionising how we market our agencies and properties, marketing software has become another essential part of our estate agency operations, allowing us to reach a wider audience, create targeted ads to get specific demographics and build a community around our estate agency, greatly expanding the reach and capabilities of our lead generation strategy and online presence.
Contradictory to CRMs, marketing software, or marketing automation software, more specifically, has a relatively shorter history, as it is a relatively new technology. The concept of marketing automation began to take shape in the early 2000s when software companies started to develop platforms that could automate routine marketing tasks such as email campaigns and customer segmentation, amongst others.