Who to use to stand out in the property market

For those estate agents that just want to focus on being an estate agent, we have created a list of suppliers who can help you with awesome content writing, social media management and design work.

Who to use to stand out in the property market

At Iceberg Digital, with our Lifesycle platform, we can see agents’ insights around marketing like nothing before it. Our clients use our platform differently, with some taking courses in social media marketing, creating their own content and branding, to others who employ staff or outsource this work so they can concentrate on being an estate agent. 

For those agents that just want to focus on being an estate agent, we have created a list of suppliers who can help you with awesome content writing, social media management and design work. We thought we would share this with you, even if you’re not a Lifesycle client.

Here is a list of some preferred suppliers.


Property Market Content

Christopher Watkin

(Letting & Estate Agent Content Ghost Writer)

christopher@christopherwatkin.co.uk | www.christopherwatkin.co.uk | 07950 147 572

With 30+ years in the Property game; as a Surveyor, Estate Agent and National Head of Sales for 160+ Branch National Letting Agency, Chris found out in 2013 that if agents talked about the one thing all local homeowners and landlords are fascinated and interested in (ie what is happening in the local property market), then that agent would be an attraction agent, the ‘go to’ agent and draw in new clients and decent fees.

Content Style: Think…What if a Property Journalist for the Daily Telegraph or Sunday Times were tasked with writing an article on your town’s property market each week – and you were the only agent in your town that got to use that article in your marketing – that’s the content Chris writes. Instead, the weekly articles Chris writes are statistically heavy, thought provoking articles, that make you a thought leader of your town’s property market and attracting landlords and vendors.

Ideal Word Count: 500 to 700 words in length.

Exclusivity & Notice: Chris only works for one agent in one location. Two weeks’ notice can be given at any time – no minimum term.

Lifestyle Content

Jerry Lyons

Estate Agency Content Club

jerry@estateagentcontent.co.uk | www.estateagentcontent.co.uk | 07725 554 902

A former market trader (stalls not stocks) turned multi-award-winning former journalist with seven years’ experience working with estate agents, helping them with their copywriting, PR and marketing. Published children’s book author.

Content Style: Chatty, conversational copy, informal tone covering a wide range of subjects. Think Ant and Dec approach, friendly, down to earth, non-poncey but still sharp, well written and humorous.

Ideal word counts: 400 - 500 maximum, which is 2 - 2.5 minutes of reading time

Exclusivity & Notice: Jerry’s content provided is to non-competing agencies via designated postcode districts. There are no contracts. It’s not like Hotel California - if you don’t love it, you can leave. (taken from Jerrys website)

Ruth Wilkinson

Ex head of content at Iceberg Digital

rutharmstrong91@gmail.com | 07827 964 864

For two years, Ruth worked as Head of Content Strategy for Iceberg Digital, and through this, she helped hundreds of estate agents with their copywriting, and advertising.

Content Style: From local lifestyle articles to promotional blogs aimed at converting potential customers to property brochures.

Exclusivity & Notice: No long-term tie in contracts.


Branding and Creative Design Work

Chris Roussos


info@c10rou.com | www.c10rou.com | 07908 794 320

With 25 years experience working within the design industry, on brands such as British Airways, IBM, Vodafone and most recently JLL and Barratt Homes. As Ex Creative Director of Iceberg Digital, the property sector has been where Chris has spent most of his working time during the past 15 years so has an excellent knowledge of what an agent’s needs, requirements and expectations are.

Branding Type: Whether you are looking for logo branding, social media campaigns, promo videos, print/online advertising, company brochures etc, Chris has the skill set and know-how that will help you to fulfil your design and creative needs.

Facebook Marketing

Paul Long

(Facebook Marketing Expert for Estate Agents)

https://afeacoachingprogramme.com/free-video | pauljameslong@hotmail.com

A property professional with over 20 years experience in agency ownership covering sales, lettings, and property management. A highly sought-after Facebook marketing strategist, Paul has helped many agents focus their Facebook ads on high lead generation and optimal conversion, increasing their revenue and online campaign successes. Passionate about marketing, his understanding of how today’s online-empowered consumer is changing the face of sales, enables him to create a better lead generation funnel based on consumer online behaviour.

Type of Work: Paul continually works with agents to assist, provide support and manages the social media elements of their business. From his Facebook group, ‘Facebook Marketing Expert for Estate Agents’, Paul offers informative and helpful posts. As well as this he offers a monthly membership for anyone wanting to learn via weekly webinars and an online training portal. 


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