Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left.
Traditional marketing methods no longer worked like they once did and nowadays, effective marketing comes down to creating high quality content, which is then shared across the web. High quality content isn’t just information that is well written, but is information that is of real value to your potential clients. Educate your clients with appropriate information and demonstrate how you are vital. Creating and distributing this kind of relevant, valuable information will then help you turn prospects into buyers and buyers into long-term clients. Create content and information that people actually want to consume.
Content marketing is a win-win situation for your company and its customers. Your potential clients get the information they require and you get to demonstrate your expertise, securing your company as the “go to” place in the potential clients head. The aim of content marketing is to provide valuable information to users for free, creating a trusting relationship with them, eventually leading them to make a purchase.
Before starting your new approach to marketing, you have to un-think everything that you have previously learned about marketing. Instead of trying to tell the world how great your company is, explain why your company is useful and the answer to every problem. Sell the benefits of your business, not the products. Whilst it may sound alien right now, once you understand it you will wonder why you’ve waited until now to implement it.
8 key content marketing tips:
- Create a content strategy
- Define your target audience
- Be original and creative
- Aim for quality, not quantity
- Share to your social media channels
- Reuse old content
- Use short and simple titles that get the point across and grab attention
- Ensure that your content is engaging, entertaining and educating
5 successful content marketing ideas:
- Write a ‘How to’ guide
- Create an informative yet interesting video tutorial
- Post a ‘Top tips’ article
- Write a post predicting the future of the industry
- Conduct an interview with an industry expert and post onto your blog
Valuable content marketing may not be easy but it is an essential tool if you are going to grow and sustain a successful business in today’s web-driven world.
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