Setting Your Estate Agency Goals For 2023

As we come to the end of 2022 in the property industry, it’s not only the season for festive activities, it’s also goal setting season for 2023. Did you know there are many types of goals?

Setting Your Estate Agency Goals For 2023

Leaders set goals. But they often set only one type of goal, and in doing so they set themselves up for failure. Here are several different types of goals you may wish to consider setting for 2023:


Achievement goals

These describe results that you will have when you finish the goal.

Examples include: retiring with a million pounds at age 65, earning a promotion by June, increase sales by 5%. Most major goals are achievement goals.

Action goals

These describe specific actions that you will take to accomplish achievement goals.

Examples include meeting with an investor, attending a workshop to learn new job skills, contacting people in your database.

Layered goals

These specify the same goal with different levels of priority and difficulty.

Rate goals

These specify actions repeatedly done over time.

Examples include: Reading two books per month, exercising three times per week, or writing in a journal every day. Many personal growth activities can be performed as rate goals.

Limit goals

These set boundaries.

Examples include: Spending less than £5,000 on new equipment, going to bed before 10pm each night, take less than 45 minutes for lunch while at work. These help manage priorities.

Exclusion goals

These state things that you will not do.

Examples include: Do not watch TV after 8pm, do not use your mobile when with other people, and do not eat unhealthy food. These help you decide in advance which activities you will avoid.


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