Within Lifesycle there is a section called ‘Leads’. The process is that Lifesycle connects up directly to Rightmove, Zoopla and now On The Market, and then any enquiries from these portals get sucked directly into the Lifesycle system and straight onto a companywide ‘lead deck’.
But your staff do not need to do anything yet. Lifesycle will then automatically send that enquiry a response by email (and SMS if required) letting them know that their enquiry has been received but that you require some further information before it can go any further and directing them to your qualification form for which you can control the questions.
Once a portal enquiry has completed this information your team can see a green ‘verified’ button against those leads and can now not only see the details of the enquiry but all of the qualification information alongside it. For those leads that have not responded there is a ‘resend button’ allowing your team to just work with the leads who are serious and continue to remind the others that you are waiting on them.
BUT, here is the gold. Because Lifesycle is one big interconnected marketing system, Lifesycle automatically segments your data for you into different audiences based on their answers. So as an example one of our agents who have 10 offices have had 276 portal enquiries telling them that they have a property to sell that is not yet on the market and a further 199 that have told them they have a property to sell that is currently on the market and that is just in the last 10 weeks! They have also had 568 people tell them that they require a mortgage but have not yet arranged it.
Now unlike a stand alone tool that may respond to your portal enquiries, because Lifesycle has 19 different marketing tools inside the one system these people can be automatically receiving very different emails based on their responses. For example those with a property to sell but not yet on the market can receive a link to their online valuation system. Those already on the market can receive a questionnaire asking them how they are finding their current agent? Those looking for a mortgage can receive a link to a mortgage calculator and the chance to book in for a chat with someone.
Going beyond this, Lifesycle has a partnership with Facebook whereby audiences automatically sync with your Facebook ads manager in real time allowing you to ensure those people are seeing personalised ads in their Facebook feed based on their answers.
The revolutionary technology behind Lifesycle that allows for all of these actions to be interlinked by automatically qualifying leads and then capitalising on the results across email, phone and social media is actually changing the face of the answer to – where can I get more leads and freeing up your team to do so much more than just call people who do not even answer their phone.
If you are interested in reading more about this, there is an article about it here.