Filmed way back in 2017, Mark Burgess, CEO of Iceberg Digital, invented the 'Content Marketing Loop' methodology in order to help companies understand what they were trying to achieve by using this form of marketing. He spoke about this in his first book "Where Did My Industry Go' which went on to become a best selling marketing book.
In his latest best selling book "The Estate Agency Revolution' he dives further into how you use clever data to do this and how without it, your Estate Agency will always end up losing to competitors that do.
In this short video we explain how to make sure you have the whole loop in place for maximum results. His latest book is available from Amazon here.