In today's ever-evolving digital landscape, websites are potent gateways to connect you to your audience. As the online realm becomes increasingly competitive, it has become imperative for all businesses, including estate agents, to embrace innovative web solutions to stand out and thrive. One such solution transforming how we engage with the online world is the advent of dynamic websites.
Dynamic websites offer interactive features, personalised user experiences, and more accessible content management, revolutionising how you showcase your digital presence.
What is the Difference Between a Static and Dynamic Website?
A static website has stable content; users see the same thing on each page. On the other hand, a dynamic website enables its content to change according to the user, and as a result, each user sees different content giving them a tailored, personalised website experience.
Dynamic Websites for Estate Agents
Think of the types of different clients you can provide services to. These could be sellers, buyers, landlords or tenants. But if you think deeply, these four customer types also break into sub-categories. Now think of the journey you would take these individual clients on if they entered your office, and ask yourself this question: "Is it possible to take them all down the same path?"
Most estate agents send all their customers, no matter their persona, on the same path, showing them the same information on their websites regardless of who they are and what they are looking for.
How do Dynamic Websites Work?
Dynamic websites are built using information from servers, meaning these websites can show different content on different pages based on user actions and data. As a benefit of dynamic websites, data's stored in a database or a backend Content Management System (CMS), and they power your website. As a result, this backend system can control how and in which cases content's shown to individual people on different sections of your website.
Every user will see something different based on their persona. As a result, your website is adapting accordingly, giving your users a personalised experience.
Advantages of Dynamic Websites
- Easily Updated: In the modern day, where technology excels at hyper-speeds, you must stay current. A dynamic website will meet these needs as it is easy to make updates and, as it constantly changes the information shown, your website will not become outdated. This will keep you in the competition and prevent you from looking for new website solutions.
- Personalised Experience: As stated in the introduction section above, this is probably one of the first things that comes to mind when the phrase "dynamic website" is mentioned. If a website is for everybody, it is actually for nobody. The personalised experience a dynamic website can give will lead your website visitors in the right direction, helping them reach the final goal.
- Functionality: Static websites can also be functional, but when compared, dynamic websites lead by a mile in this area. The things that can be achieved technically and with the user interface are much more with dynamic websites, especially with personalised and up-to-date content.
By embracing the dynamic nature of the web, you open up endless possibilities for user engagement and improved conversions. Neuron, Iceberg Digital's AI-based website product, launched at Estate Agency X 8, provides Lifesycle users with, amongst others, a dynamic website. Captivating visitors with interactive elements, tailoring content to individual preferences, getting leads and instructions through their website, and unlocking its full potential. The benefits of dynamic websites outweigh those of static websites. Start considering offering your market a website experience unlike any other.
If you are a Lifesycle user, you can join the waitlist and stay up to date on the progress of this new project. However, if you are not a Lifesycle user, what are you waiting for - book your demo today.