Content does more than just filling up your estate agency blog page or social media account, it builds confidence and trust in your current and future clients. You create the ability for the customer to get to know you way before they even need your services. Content marketing is growing every year with no sign of it stopping or slowing down. Here a five reasons why it is vital for your business.
1. It Builds Your Brand Awareness
It is the most effective way of building your awareness with your new and existing audience. If done in a correct manner, the best content can do wonders for increased traffic to your website or blog which will allow them to get to know your brand. Through content, you can easily let people know about yours services and the uniqueness of your business over a longer period of time. This can be either written or video, although video is becoming more popular year on year. It can visually show the consumer who you are, what you believe in and the marketing you do as an estate agency business.
2. Build Links
When creating content you should ensure you include links within your content directing them to other articles you have produced. This will allow your customers to be directed on a journey with you, exploring their problems and consuming more of your content on each visit.
3. Create Evergreen Content
Whilst some of your estate agency content is unable to be evergreen, especially when talking about house prices or market trends, ensure your content is as close to evergreen as possible. Although this can take extra thought in creating it, the benefit of this is that it can stay relevant to the customer and also be reposted and repurposed in the future as well.
4. Educate Your Market
When creating content, it should be designed for the sole purpose of helping to educate your customer who reads it. Ensure your content is for them and not for you. The reasons they want to read your content is because they are curious and need answers to problems they have. This starts to build a strong relationship with them, before you even meet them. The more you continue to engage your audience the better it will be for your estate agency business.
5. Generate Leads For Your Business
Your estate agency will always need new valuations to generate revenue to survive. Content marketing helps you start with your customers earlier in their journey, before they need to use you and this is crucial. It helps people to discover your business before they decide to ask you round for a market appraisal. Using lead generation techniques, such as the valuation tool within Lifesycle, or adding an Ebook to download via the Lifesycle tool ‘Forms’, will help you to understand, highlight and convert who from your audience is ready to take action. By using a marketing system such as Lifesycle, and thereby having a true marketing eco-system will allow you to join all the dots on the journey you create for your audience.
Content Marketing wont be going anywhere especially with increasing competition in estate agency to own the eyeballs of your future customers. Video content now has massive demand so this type of content cannot be ignored. Online marketing content will be the deciding factor between the success and the failure of your estate agency especially when distributed through an intelligent marketing platform such as Lifesycle.