Should agents door-knock to win business?
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Industry leaders have hit back at a suggestion that agents should do more door-knocking to win business.
Speaking in the latest video released from a meeting of senior property executives late last year, property commentator and former Emoov boss Russell Quirk suggested agents should knock on doors to offer their services to vendors whose properties aren’t selling.
He denied that this was a “double glazing approach" and said agents don’t have to be aggressive, but could just give say they have noticed the property hasn’t been selling give a business card and walk away.
But Mark Burgess, chief executive of agency software brand Iceberg Digital, quipped that he would taser Quirk if he knocked on his door in the way suggested
He said: “It is what keeps the industry down, a dentist doesn’t knock on your door and say I heard you had work done, open your mouth for me.
“We tout by using marketing, we don’t have to knock on someone’s door.”
Quirk questioned the difference in marketing between giving someone a business card and a pizza company posting a takeaway menu through the door.
Former Foxtons chief executive Peter Rollings said door-knocking can be seen as aggressive and Sarah Edmundson, chief executive of Agents Together, added that agents should instead proactively use social media and email marketing to generate leads and reach vendors.
Watch the full video debate: https://youtu.be/qGP2WltEQdw
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