Gabble

Gabble is content writing for your business and its blogs, newsletters, publications, social media and more.

You may have heard of the phrase, ‘content is key’. It is an expression that has dominated the marketing world for quite a while now and although it sounds easy, for those who aren’t marketing or editorial specialists, it can be quite difficult to understand.

According to The Content Marketing Institute, content marketing is, “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately to drive profitable customer action.”

To put it simply, content marketing is media that you create that is specific to your business. This can include blogs, newsletters, videos, social media posts, photos and more. The key thing about successful content marketing is that you need to make sure that your content will educate, entertain or engage your audience. What’s more, by creating good content that is relevant to your business, you open up opportunities for that content to rank in Google, benefiting your SEO (Search Engine Optimisation).

Gabble

BUT the question is - who is going to write all this content for you? That is where Gabble comes in. Using both our skilled in house and external team of journalists and writers, Gabble will become your ‘go to guy’ when it comes to content. Each month one of our team will catch up with you and have a general chat about specific content you might want written and from there will go away and write your articles specifically for your business.

Features

Social Media Posts

Social media marketing is one of the most effective methods of marketing in today’s society, so we will push the written content out onto your social media weekly. This content should make up 75% of your marketing (3 weeks of the month) and aims to talk to the wider dormant market in order to build up a larger following long-term and help position you as experts in your field. The remaining 25% will be a new advert campaign, aimed at the active market - those people that might be looking to use your service right now. This monthly advert campaign will be individual to your business and will be designed by our creative agency.

Solve content issues

It is important to give your website new content on a very regular basis, but writing that content can be difficult. We help solve that immediate problem and write you interesting, engaging content every month.

Unique and interesting topics

We understand that you are busy which is why we promise to come up with engaging, educational and entertaining topics for both the content and monthly ad campaign so that you don’t have to

Connections

Gabble also links seamlessly with many other useful applications, including but not limited to:

Lambuka the ultimate publishing platform used by 100’s of companies to create their online and printed brochures, magazines and newspapers, links directly to Gabble. If you are having content written for you by the team at Gabble it will automatically appear as designed pdf articles in your Lambuka account ready for when you pull your publication together!

Fragra the marketing automation and tracking system. If you are having content written for you by the team at Gabble, Fragra can automatically post the articles to your blog, push them out through your social media and email them out to your database at timely points throughout the month. Fragra will not only give you insights into exactly what and when people are looking at but will also track their activity on your website and automatically get an idea of what that person likes, sending them more info based around those subjects.