Taking an aging brand to local favourite and expansion

John from Petty Son and Prestwich had been in the industry for many years before he took the plunge and bought an aging agency brand back in 2008. John’s problem was not his own knowledge or his ability to do a great job but instead the external image of the business that he now controlled.

Over the years we have worked with John together to create great content that has resulted in his business now being known all over the local area as ‘THE’ Estate Agent to speak to. You only have to attend one of John’s annual company events to see the huge support he has from his local community.

Although a small business John now has one of the most structured and complete content marketing strategies we have ever seen and the reason that he continues to spend more on this side of his business is simple – it works

John Wagstaff MNAEA, MARLA Petty Son & Prestwich Director says...

“ Before we spoke to Iceberg about content marketing and how the whole content marketing loop works, we had no idea about that specific form of marketing. Working with the guys at Iceberg has been great for our business and I would highly recommend them.