Find out which tools are absolutely vital to your agency

Find out which tools are absolutely vital to your agency

2018 is a new year, and for many estate agencies, these first few months are a time to assess the business and plan for the year ahead. With markets, technology and laws changing all the time within the property industry, you need to make sure you can keep ahead of the curve in order to thrive in the modern world.

If one of your New Year resolutions was to improve or optimise your business, it’s time to start thinking about what tools can help get you there. If you find yourself with dead-end leads, a lack of instructions or losing out in the follow-up, we’ve got the solution.

So here’s our list of tools, which may be absolutely vital to your business’ success in 2018:

  1. FRAGRA- A marketing automation that uses tactics. Prospects are targeted, based on their activities and receive specific content and marketing, thus nurturing them from first interest through to sale, and onwards for the rest of their life, ensuring you NEVER lose a lead again.
  2. Bait- The ultimate tool for estate/letting agents to win instructions. Bait creates stunning visuals and websites for your valuations, quickly putting you ahead of the competition by impressing your potential customers with your knowledge of their property in a beautiful and easy to read format. Never let your valuation leads go dead again. It also works with FRAGRA to track the customers visiting the valuation website.
  3. Lambuka- A publishing system used by 100’s of companies to quickly and easily produce their very own publications. The professional and impressive looking publication is designed by our team, full of engaging and interesting content, and takes no time at all to put together. Instead of sending out leaflets or flyers this year, it may be time to send out print marketing people will actually go out of their way to read.  
  4. Gabble- Content writing for your business and its blogs, newsletters, publications, social media and more. Creating engaging and useful content regularly is vital for your content marketing to work, and can establish you as an expert in the industry as well as bring in new leads.

By using these tools, you can ensure your 2018 will be a profitable and successful year. Let this year be the year you get your content marketing optimised and working to bring your business to the next level.

For more information on our suite of products, or to chat with one of our experts about how we can help you optimise and modernise your business, see our website or get in touch! 

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