When you talk to most estate agents about marketing, they believe the most effective method out there is flyer marketing. They send advertisement flyers through the letterboxes of all the local houses in the area, and when they need to up their marketing in a slump, they simply increase the number of flyers being sent out.
Flyers are great as a jumping off point, but soon they begin to become ineffective and inefficient. This is essentially the estate agency marketing version of throwing a bunch of stuff at a wall and hoping it sticks. You’re left with no idea about who’s picking up the flyers, whether they’ve read your information, whether they’re even ready to sell, and whether the flyer might just end up in the bin. Flyers aren’t free, and you could find yourself reaching a point where it costs more than it brings in.
When it comes to your marketing, you should be thinking smarter, not bigger.
Don’t send out MORE flyers and print marketing, instead, send them out to the right people. You have to find a way to target the people who want to sell their home soon, and know when the right time to convert them will be.
To have effective marketing you also need to branch out with your methods. Find out where your audience is- if potential customers are spending hours a night on Facebook, why aren’t you on there? If your customers are finding your website through Google, how can you track their journey to a sale? If they check their emails every morning, shouldn’t you be sending regular email blasts?
There’s one tool that can be vital for estate agents if they want to market the smart way, targeting their prospective customers and converting them to customers at the right time.
With the Market Automation system, you can collect your leads automatically from all of your different tools as it tracks your customers as soon as they become active, adding them to custom nurture journeys that will automatically email ALL of your leads useful content over the short, medium and long-term, targeting those who will actually want to sell their home, all while you’re busy doing the day to day of estate agency.
No more wasting time sending out hundreds of flyers with no return on your efforts. Now you’re marketing the smart way.
If you have any questions about the Marketing Automation system, or to chat about how our suite of tools can help you in 2018, give us a call or visit our website.
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