Here at Iceberg Digital, we think change is good and certainly not something to be feared. The world of Estate and Letting Agency is changing and we want to make sure our agents stay at the forefront of the times.
Iceberg Digital has evolved and now offers an entire suite of clever products to help agents but we want to talk to you about something that is specifically aimed at our existing magazine clients and, the best thing about it is that it won’t cost you a penny more for the extra service.
You may have heard of the phrase ‘content is king’ and this is crucial. Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left. The good news is that by having your own magazine you have actually been involved in content marketing for some time.
Nowadays, effective marketing comes down to creating high quality content, which is then shared across the web. High quality content isn’t just information that is well written, but is information that is of real value to your potential clients. Educate, entertain or engage your clients with appropriate information and demonstrate how you are vital.
Social media marketing is now one of the most effective methods of marketing when using that kind of high quality content in today’s society. In fact statistics show that you should be posting either engaging, educational or entertaining content on a weekly basis to your social media accounts for maximum exposure.
However the two main issues companies have with this form of marketing is who is going to create all of the high quality, relevant content and who is going to stay on top of posting that content out across your social media on a weekly basis?
But what has all of this got to do with your magazine?
Well, let us explain. For our existing magazine clients, we will now push your magazine articles out onto your social media weekly, for no added extra cost. Having active social media accounts will help you dominate search engine results and by posting engaging, entertaining and educating content (like your lifestyle articles in your magazine) you will be creating brand recognition. The way we will do this is to create a blog page for you and add each of your articles as separate blog posts every month. Then from the start of each month we will post the 3 articles to your Facebook and twitter pages at a rate of one article per week, to help you keep your current audience engaged, whilst also helping you to boost posts and attract new followers.
We can even write you bespoke articles each month that are specific to just your company or area - although this part would involve further costs. It would however increase the relevance for the magazine and the social media posts further if your articles were about your specific area.
Iceberg Digital are at the forefront of modernising the property industry through content writing, social media management, tracking systems, lead nurturing and marketing.
If you want to make the most out of your property and lifestyle magazine, then please get in touch today to find out how we can set up social media management for you in your account for NO ADDED COST.
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